The business aspects of the web are closely tied together with marketing, as they are in the physical world. Marketing is the art of making sales based on the promotional skills and values, but also the quality and usability of the product that you are marketing. Online business owners can choose between a variety of marketing techniques — search marketing, blog marketing, paid advertising, word of mouth, but one of the most popular online marketing techniques today are known as email marketing — the art of selling and promotion using email.
Email marketing in itself is a huge topic, and there are dozens of large-scale blogs and brands dedicated to helping others make the most of their email lists, including actual email service providers themselves. In our view, and which we known is the view of many others, a good email begins with its design. And now that majority of email clients and email platforms support new web standards, we can send out responsive email messages to all of our desktop and mobile users, without making any sacrifices in the design. Responsive email, much like responsive web design, ensures that the emails we send are perceived by the receiver equally well on whichever device they choose to open the email on — and we all know by know that mobile can no longer be ignored, only embraced.
It’s not just that marketing has become technology driven. Marketers also find themselves at a place where accountability is paramount, where they must rely on data and analytics to extract insights and deliver results more quickly, where technologies like personalization and programmatic advertising are upending even modern approaches to engagement. Saying simply that marketing has changed is an understatement. Marketing is experiencing an evolutionary moment.