Email Marketing

ADVANCED DIGITAL MARKETING COURSES IN BANGALORE

WHAT WE SAY IS WHAT WE PROVE !!!

  • DIGITAL MARKETING OVERVIEW
  •  SEARCH ENGINE OPTIMIZATION
  •  SOCIAL MEDIA MARKETING
  •  PPC ADVERTISING WITH GOOGLE ADWORDS
  •  GOOGLE ANALYTICS
  •  LEAD GENERATION USING SOCIAL MEDIA AND CONVERSION RATE OPTIMIZATION(CRO)
  •  EMAIL MARKETING
  •  ONLINE EARNING METHODS (AFFILIATE MARKETING ,GOOGLE ADSENSE)

DIGITAL MARKETING OVERVIEW:

 

Search Engine Optimization

ON PAGE OPTIMIZATION:

  • URL renaming/re-writing
  • Url Canonicalization(301 redirects using ht access code)in Bali
  • Optimizing websites by Analyzing Clients Individual WebPages using Duplicheker,Copyscape for Refreshing Content
  • Text to Html Ratio, Website Loading Speed, Site Navigation Structure
  • Importance of Bread Crumb Structure
  • Competition Analysis
  • Keyword Research (Google Keyword tool)
  • Title & Meta Tags development
  • Importance of H1, H2, H3 Tags
  • XML sitemap Creation
  • RSS Feed Creation
  • Robots Text Creation
  • Keyword density, Anchor Text in web content
  • Existing Web Content Optimization Competitor Analysis & Monitoring

GOOGLE WEB MASTERS :

  • Adding a Site and Verification Process
  • Configuration Settings
  • URL Parameters
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocking pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Resubmitting Sitemaps
  • Remove URLS from index
  • HTML Suggestions

GOOGLE ANALYTICS :

  • Measuring Traffic for any site using Google Analytics
  • Creating Weekly, Monthly Visitor analytics Reports and Checking Bounce Rates in Google Analytics

COMPETITOR BACK LINKS ANALYSIS :

  • How to find who is your competitor
  • Analyzing Competitor links using top tools

RESEARCH AND ANALYSIS OF KEYWORDS:

  • Importance of keywords in seo
  • What are keywords ?
  • Analysis of keywords of a particular company
  • Research on keywords
  • Different types of keywords
  • Analysis of keywords using Google ad words keyword tool
  • Competitor analysis Fitting right keywords to the project
  • Discussion on Google Latest Algorithms like Panda,Penguin,Hummingbird Off Page Optimization

WHAT IS OFF PAGE OPTIMIZATION WHY IT IS REQUIRED IN SEO AND ITS IMPORTANCE ?

  • Directory Submissions
  • Social Bookmarking in high PR sites
  • Participation in Forums and Effective interaction to get Permanent Back links
  • Blog Commenting
  • Classified Submissions
  • Guest Blogging
  • Article Submission
  • PDF sharing
  • Press Release Submission
  • Deep Linking
  • Search Engine Submission
  • High PR Web 2.0 sites
  • Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
  • Image Sharing Submission
  • Google Reviews
  • Google Mapping
  • Yahoo answers, Quora answers

GOOGLE ANALYTICS

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Cookies importance in Google analytics
  • Setting up an account in Google analytics
  • Adding analytics code in website
  • Understanding different types of traffic
  • Downloading different traffic reports
  • Creating Key performance indicators using primary and secondary dimension
  • Understanding Bounce rate and how to reduce it
  • Setting up goals and tracking conversions
  • Different types of Goal conversion paths
  • Importance of funnels in goal conversions
  • Integrating Google Adwords with Google Analytics and Google Merchant centers
  • Tracking Adwords Campaign reports in Analytics
  • Filtering the traffic and creating different types of Pictorial charts to analyze reports visually
  • Importance of UTM Tagging ( Automatic and manual)
  • Enabling Automatic UTM tagging gclid in Google adwords
  • Event Tracking in Google analytics
  • Creating Dashboards
  • Checking Real Time Traffic
  • Creating Advance Segmentation Reports with multiple Dimensions
  • Attribution Modelling (Single&Multichannel)
  • Creating Custom Reports
  • Remarketing using Google Analytics
  • Tracking Ecommerce Reports

ONLINE EARNING METHODS (AFFILIATE MARKETTING,GOOGLE ADSENSE):

  • What is affiliate marketing and how to earn money from it
  • Discussion on worlds popular affiliate network sites
  • Creating banners and using on blogs
  • Identifying the money making , highly targeted and
    less competitive keywords
  • How SEO helps in Affiliate marketing and google adsense
  • Registering in Affiliate network sites
  • Promoting various sites
  • What is Google Adsense
  • Why Google adsense is the highest money making method in the world(Monthly income more than 10Lakhs)
  • How to get approval from google to display ads in your sites and earn money

SOCIAL MEDIA MARKETING

  • Understanding Social media Landscape
  • Benefits of Social media marketing
  • Creating Pages in facebook and Engaging People
  • Facebook Insights and analytics
  • How to find targeted people on facebook and add them
  • Video Submission in top sites like Youtube,Dailymotion,Fllickr
  • Creating Pins,Boards in Pinterest and increasing followers
  • How to use twitter and increase followers
  • What is Twitter?
  • Tips about setting up a Twitter account: Personal Bio | Profile Picture | BackgroundPicture
  • Following and Listening
  • Building Relationship
  • Tools for managing your Tweets
  • Finding People and Companies on Twitter
  • How to use Google Plus for Business (Creating Pages, Profiles, increasing circles)
  • Integrating facebook with twitter
  • Posting valuable content on hundreds of social networks simultaneously using topsocial media tools (scheduling social media posts)
  • How to Optimize facebook pages and get in 1st page (doing business in facebook)
  • How to increase facebook likes,shares,views for posts using tools
  • How to get your youtube videos in 1st page for targeted keywords

HOW TO DO MARKETING ON ?

  • Facebook
  • Twitter
  • Pinterest

 

  • LinkedIn
  • Google+
  • YouTube

EMAIL MARKETING

  • What is email marketing
  • Importance of email marketing in generating leads
  • How to write effective subject lines
  • How email Marketing works
  • Challenges faced in sending bulk emails
  • Setting up campaigns and lists
  • Creating email marketing template and sending bulk mails
  • Uploading mail ids to the tool
  • Creating subscriber lists
  • Checking open rates , clicks , click through rate
  • Checking traffic from various locations
  • Popular tools used

LEAD GENERATION USING SOCIAL MEDIA AND CONVERSION RATE OPTIMIZATION (CRO)

  • What is conversion rate and conversion rate optimization
  • How to generate leads for B2B using linkedin
  • Generating leads through facebook
  • Advantages of premium membership in linkedin
  • Importance of A/B Testing
  • Landing page Design importance in getting leads

PPC ADVERTISING WITH GOOGLE ADWORDS

 

  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters
  • Adgroups and Keywords
  • AdWords Account Setup
  • Ad formats And Ad guidelines
  • AdWords Account Setup
  • Creating AdWords Account
  • AdWords Interface Tour
  • Adwords Dash Board
  • Billing in AdWords
  • Ad Types in Adwords
  • Text Ads
  • Image Ads
  • Display Network Targeting
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • CPC Bidding and CPM Bidding
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
  • Purpose of Conversions
  • Create your Conversion
  • Tracking Code Tracking the Conversions for Multiple Product
  • Remarketing
 

Our case studies

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Increase your online presence by choosing our email marketing services. Our award winning formula combines strategy, implementation and tracking.

30

Active Email Campaigns

99

Email Template Design

18

Email Marketing Clients

14

Tracking & Reporting Parameters

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Let us help you get your business online and grow it with passion

We design unique style emails with personalized content to help you sell a product, promote a cause or provide a service. We bring your message out to the masses.

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